Enterprise tenet: scientific and technological innovation, quality brand creation, honest management and transcendence.
Enterprise philosophy: talents as the foundation, management as the cornerstone; innovation as the soul, integrity as the business card.
Service tenet: to provide customers with high quality and satisfactory service wholeheartedly
Enterprise spirit: unity, trustworthiness, pragmatism and innovation.
Enterprise slogan: facing the future, going to the world, making continuous progress and self transcendence
Quality concept: using our achievements to verify the myth
Humanism: humanization and harmony
Marketing concept: all for customers, for all customers
Enterprise policy: professional and focused
Employment philosophy: appointing people on their merits, equal competition, employment based on merit, and two-way selection
Innovation concept: mechanism innovation, science and technology innovation, concept innovation.
Business philosophy: social satisfaction, customer satisfaction, employee satisfaction.
Management philosophy: to serve people with morality, to govern people with trust, to treat people with sincerity, to know people with truth.
Professional quality: dedicated, enterprising, honest and selfless.
Business strategy: Invigorating the enterprise with science and technology and strengthening with specialization; facing the future and going to the world.